No results

Stage 1 – Research and Product Market Fit

You are just starting out and you have no email list, just a product and maybe a website or a demo. You have design sketches of your product or even a working prototype. You are probably looking for a manufacturer and figuring out production costs. You are looking to build a following and put together a good website that will convince people to join your list and be the first to know when you launch to the world. You are also not sure if your thing will fly and want to ideally test the demand before investing into a fullblown campaign.

Milestones

  • Build out a simple website/landing page
  • Brainstorm and test assumptions for your product positioning
  • Understand the process of product reservations
  • Test the demand for your invention before you step on the gas
  • Learn the basics of Facebook advertising and launch your first ads campaigns
  • Research your market and competitiors

Action Steps

Watch Market Demand Validation class and complete each lesson

Watch Landing Page Copy class and complete each lesson

Watch Landing Page Design class and complete each lesson

Watch Market Intelligence and Research class and complete each lesson

Watch Advertising During Marked Demand Validation class and complete each lesson

Attend the “Weekly Facebook Ads” Webinars to discuss iOS 14 changes and ask your questions

Stage 2 – Launch a Website and Build a Tribe

You’ve already tested the demand for your product by building a simple website and landing page, you’ve integrated a payment system and took your first deposits for reservations that tells you people are already willing to pay for your product. You’ve iterated on your positioning statement until you got it right and also launched your first ads campaigns. Now is the time to build a full-blown website and double down on building your tribe, preparing for launch day.

Milestones

  • Expand your website and finalize positioning statements
  • Start the list building process and gathering your tribe
  • Write your email story sequence
  • Setup your email service provider and send your first email
  • Research your target market and competitors
  • Plan and prepare your campaign, understand the key metrics to follow and promotional channels breakdown

Action Steps

Continue to watch and implement Landing Page Copy class

Continue to watch and implement Landing Page Design class and complete each lesson

Watch Email Marketing class and complete each lesson

Start watching Campaign Prelaunch and Planning class

Start watching Prelaunch Advertising class

Attend the “Weekly Facebook Ads” Webinars to discuss iOS 14 changes and ask your questions

Stage 3 – Prelaunch, Planning and Platforms

You’ve already started building a following, you wrote out your email sequence and started warming up your email list. You’ve setup your email service provider and researched your target market and competitors. Now is the time to start planning your social media strategy, understanding influencer marketing and PR/journalist outreach and to start preparing for your campaign.

Milestones

  • Start creating your social media marketing strategy
  • Start researching influencers and preparing your strategies
  • Start researching journalists and drafting your pitches
  • Keep running Facebook ads and build your following
  • Familirize yourself with the Kickstarter and Indiegogo and choose a platform to launch on
  • Learn about Google Analytics, analyzing traffic and making decisions

Action Steps

Start watching PR Like a Pro class

Watch Crowdfunding Platforms class and complete each lesson

Watch Strategies and Analysis class and complete each lesson

Keep watching and implementing Campaign Prelaunch and Planning class

Keep watching and implementing Prelaunch Advertising class

Attend the “Weekly Facebook Ads” Webinars to discuss iOS 14 changes and ask your questions

Write, Design and Prepare a Winning Campaign

It’s almost time! Soon, you’ll be launching your first (or second!) crowdfunding campaign! You already got the big picture of this works – you started researching relevant influencers and journalists. You crafted your main video script and about to shoot it or already got your first draft. Now it’s time to build out your campaign and rewards, continue with social.

Milestones

  • Write out your campaign page copy
  • Design and assemble your campaign page
  • Figure out your rewards strategy and pricing
  • Understand direct sales and customer support before you go live
  • Familirize yourself with the Kickstarter and Indiegogo and choose a platform to launch on
  • Keep learning about PR and outreach

Action Steps

Start watching PR Like a Pro class

Watch Campaign Page That Converts class and complete each lesson

Watch Design and Assemble Your Campaign class and complete each lesson

Watch Rewards That Sell class and complete each lesson

Keep watching and implementing Prelaunch Advertising class

Attend the “Weekly Facebook Ads” Webinars to discuss iOS 14 changes and ask your questions

 

Stage 5 – Launch, Market and Succeed!

It’s show time! The moment you’ve been waiting for. Launch with a bang, exceed your goal and keep crushing it over the nexy 30 to 60 days! Learn all live marketing hacks and strategies. Spend funds only on vetted service providers and join our weekly calls to learn about the most up-to-date Facebook ads strategies. Double down on PR, influencer marketing and analyzie all results like a pro in real time. Post regular updates and keep.

Milestones

  • Plan out and write your updates and prepare for cross promotions
  • Schedule out paid promotion partnerships with big discounts
  • Analyize your results in real time and make informed decisions
  • Double down on PR and influencer marketing
  • Use the most effective Facebook strategies by joining the weekly meetings
  • Apply the most advanced live campaign marketing strategies

Action Steps

Watch Live Campaign Marketing class and complete each lesson

Watch Paid Promo Channels class and complete each lesson

“Start watching Direct Sales and Customer Support class ”

Watch PR Like a Pro class and complete each lesson

Watch Live Ads class and complete each lesson, prepare questions for the weekly ads webinars (see below)

Attend the “Weekly Facebook Ads” Webinars to discuss iOS 14 changes and ask your questions

 

Fulfilment, Updates and Pre-Orders

You did it! You are now successfully funded and need to prepare for the next stage of your journey – continue taking pre-orders to sustain the ongoing costs and prepare for fulfillment. While organizing the production, you will setup a pledge management software to help take care of shipping all units, the different sizes, colors, add-ons and set you up for a smoother fulfillment process. You’ll learn about Indiegogo InDemand, how to use it.

Milestones

  • Setup pledge management software to manage fulfillment
  • Send out backer surveys and prepare for shipping
  • Continue journalist and influencer outreach
  • Continue Facebook ads

Action Steps

Watch Crowdfunding Platforms (Indiegogo section) class

Watch Rewards That Convert (Indiegogo section) class

Watch BackerKit class and complete each lesson

Watch Live Campaign Marketing class and complete each lesson

Watch Live Ads class and complete each lesson, prepare questions for the weekly ads webinars (see below)

Attend the “Weekly Facebook Ads” Webinars to discuss iOS 14 changes and ask your questions

 

  • Research and Product Market Fit 4-8 weeks
    1
  • Launch a Website and Build a Tribe 1 week
    2
  • Prelaunch, Planning and Platforms 2 weeks
    3
  • Stage 4 - Write, Design and Prepare a Winning Campaign 2-5 weeks
    4
  • Launch, Market and Succeed! 3-4 weeks
    5
  • Stage 6 - Fulfilment, Updates and Pre-Orders 2-3 weeks
    6