
- 8 modules
- 29 lessons
Facebook Ads: Master Live Campaigns
Astghik is the head of the advertising department at TCF and is sitting on the advertising shoulders of many million-dollar crowdfunding campaigns. She is here to reveal the magic behind them, the tools used and the hacks unlocked along the way. Our tight relationship with Facebook (as a certified Facebook Marketing Partner) keeps the team in the loop with the latest changes.
Instructor: Astghik Azaryan | Head of Advertising at The Crowdfunding Formula
What You'll Learn
- iOS 14 changes on digital advertising and what’s next
- How to create engaging content and effective targeting
- How to use Custom and Lookalike audiences effectively
- Ad analysis, critical metrics, and ad scaling strategies
Table of Contents
- 8 modules
- 29 lessons
Lesson 1: Welcome | Start Here
Lesson 2: Facebook Ads Impact and Results
Lesson 1: Create a Business Manager/Ad Account
Lesson 2: Add Permissions
Lesson 3: Create a Facebook Pixel
Lesson 4: Set Up Facebook Pixel on Your Indiegogo Page
Lesson 5: Kickstarter Launch Procedure
Lesson 6: The Impact of iOS 14 on Digital Advertising
Lesson 1: Find and Analyze Competitors
Lesson 2: Find Your Unique Selling Points
Lesson 3: Spy on Your Competitors
Lesson 4: Analyze Pre-Launch Campaign’s Google Analytics
Lesson 1: Create Images Without a Professional Designer
Lesson 2: Create Videos Using the Facebook Native Video Creating Tool
Lesson 1: Custom audiences
Lesson 2: Lookalike Audiences
Lesson 1: Learn How to Create Campaigns
Lesson 2: Effective Targeting
Lesson 3: Create Engaging Content
Lesson 4: Ad Creation for Kickstarter
Lesson 1: Walk Through Your Live Campaigns (Indiegogo)
Lesson 1.1: Walk Through Your Live Campaigns (Kickstarter)
Lesson 2: Facebook Metrics
Lesson 3: Google Analytics Metrics
Lesson 4: Do Necessary Adjustments and Edits
Lesson 1: Scaling Strategies
Lesson 2: Retargeting Strategies
Lesson 3: Magic Link
Lesson 4: Campaign Visuals & Bypassing Rules of Prohibited Words
Enter the first community-based membership and e-learning platform for startups to launch and grow innovative physical product businesses using crowdfunding, e-Commerce, and beyond!

The club is open to new members only 4 times a year.

Now accepting new creators until midnight on Friday, Sept 9th.
