Plan, Launch, Fund & Deliver

Highly Successful Kickstarter and Indiegogo Campaigns

Over 70% of tech and design crowdfunded projects fail to reach their goal. We want to change that, forever.

Creator Club

Enter the first community-based membership and e-learning platform for startups to launch and grow innovative physical product businesses using crowdfunding, e-Commerce, and beyond!

  • CreatorClub opens for enrollment

    soon at a 20% discount.

  • Get the lowest price ever at $79 instead of $99/mo per team member.

  • Limited spots are available.

    Be the first to know.

We Educate and Connect the Creators of the Future*

Share new ideas, ask a question, get feedback on your campaign, product, or manufacturing progress, connect with founders, receive support and encouragement!

By becoming a member of CreatorClub, you will have exclusive access to the following:

  • Classes

    Benefit from easy-to-follow classes from some of the best experts in the crowdfunding industry. We are constantly adding new topics specifically tailored towards physical products.

  • Resources

    Find everything you need to build a successful campaign: cheatsheets, templates, swipe files, calculators, presentations, quizzes, homework, and tools to help you get the best results from each class.

  • Events

    Participate in weekly webinars, workshops, and meetups, listen to interviews, podcast episodes, and attend events.

  • Articles

    Take advantage of exclusive research, data, and information not available anywhere else on the internet. We curate and write the best content so you get everything in one place.

  • Success Path

    If you are feeling overwhelmed, the Success Path keeps you right on track. When you get stuck, it will always show you the next step to take.

  • Deals

    Get access to exclusive discounts worth over $10,000! We have researched and selected the best tools, services, and partners to save you time and effort.

*The current opening is a beta group that will help shape the future of the platform. More

content and features will be added as the club develops. Some functionality and content may be

currently missing or incomplete.

A Powerhouse, Not Just a Community

Learn, network, and get support from like-minded entrepreneurs and focus on what matters most to you.

One intuitive dashboard, no distractions, multiple topics, and categories. Like, comment, tag, message, connect.

A New Way to Launch on Crowdfunding

Until now, you had to count on unreliable agencies, basic courses, and outdated online materials. That is about to change.

CreatorClub offers the best industry-tested knowledge packed into easy-to-follow, step-by-step classes taught by experts with significant crowdfunding experience. You will also become part of a community of peers who will support and encourage your efforts.

The Path to Your Successful Business

It might seem pretty daunting seeing the high-quality campaigns on crowdfunding platforms and trying to understand the effort required to guarantee their success.

We’ve raised tens of millions of dollars for physical products and we are going to teach you everything we know to help you launch your own business to the world!

Self-Funded? Re-Launching a Failed Campaign?

We’ve been there. All our initial campaigns were complete failures. Until you learn the systems, tactics, and strategies that work every single time, each class will be a true eye-opener.

If you are juggling 2 jobs or self-funding your startup, you’ll save 100s of hours and $10,000s by implementing the techniques we teach and by using the discounts we’ve secured.

Overwhelmed With Facebook Ads and iOS 14.5 Changes?

Crowdfunding mostly relies on Facebook ads and the entire industry took a big hit with the recent iOS changes. Startups are scrambling to find ways to make ads work effectively.

In addition to the dedicated classes, during our weekly Facebook webinars, we’ll show you everything that is working right now — you’re in safe hands as we get insights straight from the source as a certified Facebook Marketing Partner.

Watch How We Raise Funds in Real-Time!

We’ll take you behind the scenes of our own campaign launches and live-running projects to show you the strategies, tips, and tools we are using!

Unlimited Content at Your Fingertips

The club comes with an all-you-can-eat access. Included in your subscription are over 20 dedicated classes lead by industry experts, with more coming soon.

Plan and Prepare a Winning Campaign

  • Learn about timelines and budgeting to plan ahead 
  • Get clarity on the main pre-launch activities and milestones
  • Learn how to analyze data and make decisions that drive results
  • Understand traffic distribution and expenses per channel
Learn More

Plan and Prepare a Winning Campaign

Lili Avetyan

Persuasive Pre-Launch Page

  • Learn how to craft the perfect pre-launch page copy 
  • Nail the 8 core elements of any pre-launch page so visitors subscribe NOW
  • Convert cold traffic into email subscribers ready to buy the minute you go live
  • Turn dry features into juicy benefits and increase sign-up rates
Learn More

Persuasive Pre-Launch Page

Dan Booker

Facebook Ads: Make a Pre-Launch Blast

  • Setup your account, Facebook Pixel, and Business Manager from scratch
  • Find, spy on, and analyze your competitors, then take advantage of their strategies
  • Ad creation and ad campaigns: create ads that make people want to click
  • Effective targeting and engaging content: build a relevant audience before launch
Learn More

Facebook Ads: Make a Pre-Launch Blast

Ani Hakobyan

Email Marketing and Storytelling

  • Day-by-day launch sequences and prelaunch templates that work 
  • The email marketing tools we use to avoid overwhelm and stay efficient
  • Craft a compelling 8-part story sequence so people open their wallets
  • The perfect pre-launch email sequence that will explode your launch
Learn More

Email Marketing and Storytelling

Lili Avetyan and Anna Voskanyan

Campaign Page that Converts

  • The 15 must-have sections of any successful campaign page 
  • How to talk to your potential backers so they don’t leave as soon as they land
  • Captivate your audience: write a compelling headline, description, and page content
  • Page SEO and optimization: get ranked on Google with the right keywords
Learn More

Campaign Page that Converts

Lilit Drampyan

Rewards That Sell

  • Kickstarter and Indiegogo rewards setup and overview
  • Launch strategies and add-ons walkthrough to maximizing sales 
  • Structure and pricing strategies to increase average order value
  • How to create urgency and scarcity so backers buy NOW
Learn More

Rewards That Sell

Ivo Kalburdzhiev

Campaign Tracking and Performance Analysis

  • Setup Google Analytics and understand the core metrics
  • Learn about Audience Insights so you can make better decisions
  • Create proper tracking links and analyze your traffic effectively
  • Get in-depth insights into your own and competitor campaigns
Learn More

Campaign Tracking and Performance Analysis

Narek Vardanyan

Facebook Ads: Master Live Campaigns

  • iOS 14 changes on digital advertising and what’s next
  • How to create engaging content and effective targeting
  • How to use Custom and Lookalike audiences effectively
  • Ad analysis, critical metrics, and ad scaling strategies
Learn More

Facebook Ads: Master Live Campaigns

Astghik Azaryan

Paid Promotion and Affiliate Channels

  • Learn all about the most engaged backer communities to feature your project 
  • Effective backer newsletters that will include your project for a fee (or free)
  • Paid newsletters and media outlets that bring results 
  • Affiliate marketing and how to bring 5%-10% more sales to your campaign
Learn More

Paid Promotion and Affiliate Channels

Ruzanna Avetisyan

Live Campaign Marketing Strategies

  • Creating your campaign on Kickstarter or Indiegogo (walkthroughs) 
  • First 72-hour strategies to get the best out of your launch
  • Mid-campaign marketing and promotions to keep the momentum going
  • Final 72-hour strategies to end with a bang and maximize the final result
Learn More

Live Campaign Marketing Strategies

Norayr Margaryan

PR Like a Pro

  • How to get featured on the largest tech media for FREE
  • How to write the perfect pitch and subject line so you get noticed
  • How to efficiently track and measure the results for your PR efforts
  • How to send personalized pitches to hundreds of journalists at once
Learn More

PR Like a Pro

Siranush Hovhannisyan and Mary Baboyan

Nail Influencer Marketing

  • Find Facebook, Twitter, Instagram and YouTube influencers to collaborate with 
  • Boost campaign sales and credibility with the help of respected public figures
  • Learn outreach strategies that guarantee your emails get read and responded to
  • Master all research tools and hacks, and how to spy on your competitors
Learn More

Nail Influencer Marketing

Sona Madoyan and Margarita Ghazaryan

Product Market Validation

Over 70% of campaigns fail to reach their goal. We have created a system to test your market fit before going live and before spending months, or years, and financial resources on your idea.

Product Market Validation

Instructors: Nona Baytalyan and Armenuhi Manjikyan

Market Research and Intelligence

Learn how to conduct quick and effective market research, how to define your marketing problems and business needs, identify key data points to collect before launching your campaign.

Market Research and Intelligence

Instructor: Ruzanna Avetisyan

Campaign Update Generator

Delays? Celebrations? Giveaways? Upsells? Stretch goals? Never wonder what to write. Get dozens of ideas and breakdowns of campaign updates during the live and post-funding phases.

Campaign Update Generator

Instructor: Albert Chobanyan

No-Code Pre-Launch Page

Design and build your very own pre-launch website without coding and get introduced to the best tools, websites, and extensions to use.

No-Code Pre-Launch Page

Instructors: Edgar Harutyunyan and Tigran Sahakyan

Create a Compelling Campaign Page

Assemble a compelling page for your crowdfunding campaign, add images, gifs, and videos on Kickstarter or Indiegogo. Learn the best design practices and be aware of the key mistakes to avoid.

Create a Compelling Campaign Page

Instructor: Lilit Khachatryan

Crush Cross-Promotions

Build your cross-promo campaign from scratch once you go live, find the most relevant campaigns from fellow creators, and get more sales without spending a penny.

Crush Cross-Promotions

Instructor: Tatev Bijoyan

Master Indiegogo InDemand

Create compelling rewards that backers want, offer add-ons and upsells that increase average order value by 30%, and define stretch goals that explode your funding․

Master Indiegogo InDemand

Instructor: Nazeli Grigoryan

Social Media Content Factory

How to create effective content and publish it on Facebook, Twitter, and Instagram to raise brand awareness, foster a community, and boost campaign sales․

Social Media Content Factory

Instructors: Albert Arshakyan and Mushegh Hakobyan

Pick a Platform: Kickstarter vs Indiegogo

How to choose the perfect platform for your crowdfunding campaign. Platform specifics, tricks, and strategies. Fill out your profile and get approved on the first submission.

Pick a Platform: Kickstarter vs Indiegogo

Instructor: Narek Vardanyan

Press Release Writing and Distribution

Gain SEO, exposure, and more sales by learning how to write an eye-catching press release and distribute it across thousands of websites online through leading distribution services.

Press Release Writing and Distribution

Instructor: Artak Mkrtichyan

Direct Sales and Customer Support

Learn how to succeed in direct sales, identify customer needs, develop an individual approach to each lead, win back cancellations, and provide outstanding customer support.

Direct Sales and Customer Support

Instructor: Gagik Gevorgyan

More in Store for the Future

Our plans don’t end with crowdfunding. As time goes by, we’ll invite the best industry experts to guide you through a successful launch, run, and exit for your physical product business.

Shipping, Logistics, and Taxes

Sell and Scale on Amazon

Land on Retail Shelves and Start Mass Distribution

Fundraising for Physical Products

Prototyping for Hardware Startups

Manufacturing for Hardware Startups

Viral Video


We’ve Raised Millions

Collectively, we and our teams have raised tens of millions of dollars for our clients, managing million-dollar campaigns from scratch and facing almost every challenge imaginable.

When you join the club, you get access to the same knowledge that has launched
multiple successful campaigns, including:

UVMask $4,194,266 19,659 backers
Volterman $2,950,707 19,081 backers
Wicked Ball $1,065,938 19,619 backers
Winston Privacy $1,666,124 4,208 backers
Fuell Flluid $1,456,292 USD 904 backers
Pico $1,775,328 20,671 backers

What Creators Say

Boz Zou CEO, UVMask

Ivo and TCF have been instrumental in making UVMask the best-selling mask on Kickstarter and the Top 14 tech campaign of all time.

Rich Stokes CEO, Winston Privacy

For a successful campaign, all you need is a great product, Ivo, and The Crowdfunding Formula (TCF).

Epi Ludvik CEO, Crowdsourcing Week

Narek, Ivo, Evan and their teams are the best choice to learn from when it comes to crowdfunding.

Enter the first community-based membership and e-learning platform for startups to launch and grow innovative physical product businesses using crowdfunding, e-Commerce, and beyond!

  • CreatorClub opens for enrollment

    soon at a 20% discount.

  • Get the lowest price ever at $79 instead of $99/mo per team member.

  • Limited spots are available.

    Be the first to know.


  • What is CreatorClub?

    CreatorClub is a streaming platform that makes it possible for anyone to watch hundreds of video lessons taught by industry-best instructors in the rewards-based crowdfunding field and beyond.

    Whether it be in building your website and tribe, planning and launching your campaign, marketing, advertising, and delivering your project, CreatorClub delivers a great online learning experience with instant, first-in-class search results.

    You also get access to an amazing community of like-minded entrepreneurs who are there to support, engage, and provide feedback on your product. Right from the first idea, prototype, or mock-ups all the way through crowdfunding, manufacturing, and delivery.

  • What is included in the CreatorClub membership?

    Membership includes access to an incredible catalog of 25+ classes taught by some of the best instructors in their space, with dozens of more classes coming soon to teach you everything you need to know about planning, launching, running, and exiting a physical product business.

    Each class includes modules and corresponding video lessons that are 5-10 minutes long on average, along with great resources – cheat sheets, templates, swipe files, calculators, presentations, quizzes, homework, and recommended tools.

  • Which classes are right for me?

    CreatorClub offers 25+ classes across a variety of categories. Every class has been designed to be accessible for people with little to no experience and advanced creators alike.

    With new classes launching regularly, you can learn and implement practical skills, tactics, and strategies for your product in stealth, upcoming, live, or already-ended campaigns. 

    The featured Success Path will guide you through every step of your own journey, regardless of where you are starting.

  • Will this work for me and my product?

    If you have a physical product startup that you are considering launching through a non-traditional e-Commerce way in order to save time and money, get feedback from early adopters, raise funds for tooling and production, and deliver a great experience along the way, then this club is for you.

    You’ll learn how to validate your idea, build your following, plan and launch your crowdfunding campaign on Kickstarter and/or Indiegogo, exceed your goal, and then keep taking pre-orders until the time to deliver comes.

    You’ll also learn how to prepare for shipping, how to collect backers’ delivery information and preferences, plus advanced tactics on how to increase sales during your live- and post-campaign periods.

    We’ll be adding other classes on different topics that will help you transition to the next phases of your journey – e-Commerce, Amazon, Retail, Distribution, Taxes, Logistics, and many more!

    You’ll also get access to an invaluable community that will be there to support you at every step of the way. You’ll also meet creators in your own industry so you can connect, network, and grow together!

  • When is the best time to join?

    Generally 3 to 6 months before the start of your campaign so you leave enough time for prep work, learning and implementation. If you’ve already launched your project on Kickstarter or Indiegogo, and you are looking for ways to manage, market and deliver the project, then you should join as soon as the membership is open!

  • Will this work for tabletop games?

    Although many of the same principles still apply, we currently don’t offer specific classes for tabletop game creators.

  • How long do I have access to the classes?

    You have access to everything, as long as you maintain your monthly or yearly subscription for you and your team.


  • Can I invite team members?

    Yes! We offer team-based pricing so your entire team (internal or external) can join, learn, and network!

    Every team member and 3rd party provider can be assigned classes, track their own progress, and complete their own tasks.

  • Do I get access to all classes at once?

    Yes, you get access to all available classes, club area, resources, and deals at once. The classes are self-paced and can be accessed on any device.

  • How much does CreatorClub cost?

    The regular membership is $99/month/member ($990 if paid yearly), but we are launching at a discount for beta group members only.

    As we keep adding more content and improving the platform, the price will increase with every subsequent launch, so only early members get the discounted price.

  • What does a beta group mean?

    We have a big vision for where the club is headed, but before we get there, we are launching a beta version of CreatorClub.

    You still get access to everything we outlined earlier and throughout the entire process, we will keep improving the platform, classes, club, and content with your feedback.

    Still, it is possible that some functionalities may not work as expected, some links might not open properly, some classes might not be up to the quality we hope or have promised, some resources may be incomplete or missing, and some of the content will be subject to change with future iterations.

    That’s why the beta version will allow us to bring CreatorClub to you quickly, so you can start learning and give us feedback along the way. Early members will always keep their entry pricing.

  • Is CreatorClub open for enrollment all the time?

    We have one goal – for you to be successful. In order to achieve that, we will focus most of our time and efforts on getting results for our existing members, instead of constantly being on the lookout for new members.

    The club will be open for enrollment 4 times a year, once every quarter, for a few days only, and no new members will be allowed to join after the enrollment window closes.

  • What if I want to cancel my subscription?

    You can do so at any time, with no strings attached. Keep in mind that anyone who cancels their membership in the meantime, will not be able to join until the next launch.

  • How does the 30-day guarantee work?

    Our goal is to make sure that you have the best learning experience possible. If CreatorClub isn’t for you, then email us within 30 days of the date you purchase your subscription, and we’ll offer a full refund.

  • How much support can I expect?

    Our team is here to answer any questions you may have.

    Our instructors will be available for questions and feedback in the club area.

    Our community will be an integral part of your success and the place where you’ll get the most help and support.

    We’ll run regular webinars and events to help you get the most out of your membership, get your questions answered and make constant progress. 

  • How can I get in touch with you?

    Hit the chat button or send us an email at